Mobile phone donations have made a positive impact with the amount of money raised quickly for non profit organisations. Without the need of accessing bank accounts, individuals are easily prompted to send money via text messaging options on their mobile phones from anywhere.
These quick and efficient short codes, or numbers, are entered by donors and the monetary contributions are added to their monthly phone bills. Mobile phone companies respond to their subscribers with a confirmation message regarding their transaction within minutes of the donation. This process eliminates expensive advertising that charitable organisations rely on to fund their worthwhile financial relief causes.
Mobile Charity Fundraising
Disaster relief efforts, as witnessed in the Haitian earthquake, evoked an emotional response to make immediate charitable donations. Various non profit organisations scrolled aid relief message across the bottom of the television screen prompting viewers to make a donation, via an SMS donation. Text messaging, or SMS donations, is a technologically advanced system of making the gift of giving money quick and effortless. Donors enter a short code, or number, that is determined by the sponsoring fundraising agency to send money instantly. These short codes enable mobile phone users to make a monetary donation by remembering fewer numbers that are easier to recall. Contributions to the non profit organisations are sent in £5 or £10 amounts. The mobile phone providers have a limited number of donations that can be made from each mobile phone number in one billing statement.
Expensive advertising campaigns that charitable organisations sponsor in order to raise money, can be eliminated with the use of mobile phone donations. The money saved on advertising can be targeted for the disaster relief programs that need funding. In today’s economy it is more important than ever to spend money in areas of high need. Through the advancement of technology and mobile phone use, many households have opted to eliminate expensive land lines.
Making contributions via mobile technology avoids contributors the hassle of calling fund raising numbers, and giving representatives personal credit or debit card information. Text messaging donations eliminates the timely and costly middle men in the process and keeps it on a completely personal level.
